We’re out to change

Hotel Reporting and Analytics

Meet Our Leadership Team

We are hoteliers and business strategists who understand how to apply the right technology in the right context to help you advance your decision-making culture and improve results.  This is hotel Business Intelligence, and this is what we do.

We work with like-minded hotels, hotel management companies, brands, real estate investors – and anyone else vested in the performance of hotel assets – to experience how Business Intelligence and analytics can transform their view of what hotel reporting can do.

Sameer Umar

VP Customer Success

16+ years hotel technology experience in Hospitality Business Intelligence, Data Management, and Sales, Marketing & Revenue Automation.

  • Business Intelligence Lead, Four Seasons Hotels & Resorts
  • Director, Business Intelligence, Jumeirah Group
  • Implementation Manager, TravelClick
  • Business Analyst, Webvertising (Now Sceptre Hospitality Resources)

Bachelor’s and Master’s degrees in Hotel Management, University of Houston

Apo Demirtas, Ph.D.

Founder and CEO

30+ years hotel experience in Hotel Operations, Sales, Marketing and Revenue Management.

  • Board Member, Dedeman Hotels & Resorts International
  • Chief Sales & Marketing Officer, Jumeirah Group
  • VP Market Strategy, IHG Americas
  • VP Revenue Strategy, Cendant Corp
  • Senior Corporate Director Revenue Management, Hilton Hotels Corp
  • General Manager, Movenpick Hotels

Bachelor’s and Master’s in Hotel Management, Florida Int’l University

Ph.D. in Microeconomics, Ohio State Univ.

Shilpa Vishwanath

Business Intelligence Architect

10+ years of End-to-End Business Intelligence (BI) Development Experience.

  • Data Engineer - Marketing, Points
  • BI Developer, Aecon
  • BI Consultant, Davis + Henderson
  • ETL Consultant, RBC Capital Markets
  • BI Operations Lead, Orbitz Worldwide

Bachelor of Engineering in Information Science

Certificate in Management of Enterprise Data Intelligence, University of Toronto

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