Hotel Analytics Series Part 1: Why Your Reports Aren’t Analytics

By: Sameer Umar, Vice President, Operations & Customer Success As providers of the leading Business Intelligence (BI) and Analytics platform for the hospitality industry (HotelIQ), at Intelligent Hospitality we’re often asked to replicate existing reports that hotels produce manually.  The thinking behind such a request is understandable: “My hotel spends X hours producing reports at regular