Hotel Analytics Series Part 1: Why Your Reports Aren’t Analytics

By: Sameer Umar, Vice President, Operations & Customer Success As providers of the leading Business Intelligence (BI) and Analytics platform for the hospitality industry (HotelIQ), at Intelligent Hospitality we’re often asked to replicate existing reports that hotels produce manually.  The thinking behind such a request is understandable: “My hotel spends X hours producing reports at regular

How to Pick the Right Hotel Business Intelligence Tool

Terms like “Data Analytics”, “Business Intelligence (BI)” and even “Artificial Intelligence (AI)” are fodder for hospitality industry events and conferences these days.  Data has been called “The New Oil” and Data Analytics is the new standard for strategy and decision support.  This is particularly true for the travel and tourism industry where hotels, airlines, and

How to Apply Hotel Business Intelligence to Marketing: Performance, Planning & Pace

Business Intelligence (BI) is starting to catch on in the hospitality sector, and with good reason – using technology to transform data into actionable information yields big dividends when properly focused on a business need. How about the realm of hotel marketing and closing the gap between campaign design and performance? Arming our hotel marketing

Is Your Hotel Ready for Business Intelligence?

The general consensus in business intelligence circles is that you shouldn’t wait for your business to have perfect data to undertake a BI initiative. One reason for this is because the elusive state of perfect data is never likely to arrive, despite your best efforts. Another reason is that the reporting and analytics that BI

Elevate Your Hotel Data to Business Intelligence

Business Intelligence (BI) has become a necessity in the hospitality industry.  Those of us who have figured out how to leverage BI have increased both revenues and guest satisfaction.  Unfortunately, I have also spoken to many hoteliers who make the mistake of thinking that BI is nothing more than reporting.  Thus, they keep comparing it

Business Intelligence Answers the Questions Revenue Management Asks

The discipline of Hotel Revenue Management and the practice of Business Intelligence (BI) are complimentary in many ways. Revenue management is largely about understanding hotel and market business trends and optimizing hotel performance based on a projected set of conditions. It is a “question-based” discipline, putting forth questions like how much a hotel can charge

Business Intelligence Begins with Data; Data Management Begins with BI

As business intelligence begins to permeate the hospitality sector, one thing is certain: You can take a “buy” approach, implementing a BI module from a hotel systems provider (for instance, as part of your PMS, CRS or Sales & Catering system) or from a third-party solutions provider.  You can take a “build” approach, securing the

Business Intelligence – What It Is and Why It Matters to Hospitality

I believe that “Business Intelligence” will become a “buzzword” in the hospitality industry within the next few years.  We can already see this starting to happen, as some systems vendors have begun to introduce early business intelligence (or “B.I.”) capabilities into their product offerings.  Yet in my experience, most in the hotel business don’t yet

Localized Datasets Can Outweigh Big Data

Much is being written these days about “big data” to the point where the term is synonymous for some with “business intelligence.” In fact, big data is really just BI applied to very large datasets, facilitated by recent quantum leaps in data processing power. These advancements have been brought about in response to the data